It’s official: The sun is setting on the cable TV era. In more and more homes across the United States and Canada, people are cutting the cord on cable and relying more than ever before on their home’s internet connection to be their entertainment lifeline.

In the United States, the number of cord-cutters has grown by 48% in the last 8 years to 33 million, and the pace is growing faster. It’s expected 33% of American adults will cut the cord by the end of this year. In Canada, the cord-cutting trend is moving a little slower, but not with the younger generation. According to Statistics Canada, 44.5% of Canadians under 30 have already quit cable TV.

With more streaming options coming to both countries, such as Disney+ and Apple TV+, those numbers will climb even faster. Even the world of video games is shifting to a streaming model, with services like Google Stadia and Apple Arcade just around the corner.

All of this adds to up a major opportunity for internet providers, as great numbers of customers will expect fast reliable internet that can handle the average home’s intense streaming demands.

Besides offering high-speed internet such as FTTH, fiber to the home, here’s a quick look at three ways installers and technicians can take the pressure off a home’s Wi-Fi network and ensure optimal internet performance.

Structured Cabling

If whole-home structured cabling is a service you’ve shied away from providing, it’s time to rethink your strategy. Yes, this can be a costly solution to the client and a considerable time-investment to the on-site installer, but this is also the most effective solution to the internet demands of today and tomorrow.

The good news is demand is increasing, as more clients are seeking this kind of retrofit to their homes, and more homebuilders are including structured cabling into their designs.

With structured cabling in place, streaming devices such as smart TVs and gaming consoles can be plugged directly into the home’s network via Ethernet, skipping Wi-Fi entirely.

Powerline Adapters

If structured cabling isn’t an option for a client, a simple option is to leverage some powerline adapters. These function in pairs and plug directly into standard electrical outlets. Ethernet cable is plugged into each adapter and data is transmitted via the home’s existing electrical wiring.

So, for instance, you can connect a smart TV via Ethernet to a powerline adapter in one room, and the modem to a second powerline adapter in another room. With a setup like this, the TV connects to the internet through an Ethernet connection, not Wi-Fi.

HDMI Transmitters

Wireless HDMI transmitters are another simple option installers and technicians can leverage when structured cabling isn’t an option. This is a solution that many clients don’t realize is an option, so it’s a prime opportunity for on-site technicians to educate and up-sell.

With wireless HDMI transmitters, you can beam an HDMI signal from a source device (such as a gaming console) to a display device (such as a TV or computer monitor). This is a nice easy option when a modem is located far from display devices, and there are no Ethernet wall jacks near the display devices.

With this setup, the source device can stay next to the modem and connect via Ethernet. Then a wireless HDMI transmitter can be used to beam the HDMI output from the source device to the display device.